Still Free

As the world of marketing evolves online, new, intriguing ways to market a brand must be invented to help separate the best.

In response to lukejohnnewman's  post regarding a clever marketing campaign adopted by The Chaser, where they rented space on a billboard in the middle of Iraq for a small sum of $150. An innovative approach which surely turned enough heads.

This got me thinking of other internet phenomena, that have turned heads, to promote or market a brand.

In 2006, Marc Ecko, a well known artist and fashion designer, decided to commit a heinous crime all for a bit of publicity for his website stillfree.com.

 

Now most of you may already have seen this and know that its not entirely real.

But just have a look at how much of a scene it made...

Although the cost of this marketing ploy, has greatly dwarfed that of The Chaser's. The main lesson to take from these campaigns, is that you should strive to be innovative, invest in creativity, do something different, be controversial without
defaming anything and allow the imagination of the reader/viewer, to explore. This, will give your brand a big edge on the competition.

Can  you think of any others? let me know.