More and more companies are choosing to advertising on the internet.
Companies do no longer have to fork out large amounts of money for advertising space to have their ads shown on T.V. as advertising on the internet can occur at little or no cost.
The internet is able to provide unique ad formats that reward the viewer, and are sought out by consumers rather than forced upon them like on the TV. By targeting individual segments, companies would be able to gain the attention of their market segment, without the consumer having to sift through ads on TV until they find something that attracts them. Targeting customers with greater ease, becoming more engaging and being much more entertaining, internet advertising has the potential to threaten the existence of advertising on television.
Ads like the two below are unique, internet only ads that were not intended to appear on television. Instead of being missed due to television watchers skipping over ads, muting the TV, or simply switching to another channel while the ad break was on, they have been sought out by millions of viewers on the internet, gaining a cult following and really promoting strong brand image.
With new technology such as digital television, smart televisions, and ad free media on the internet, is the existence of TV ads slowly on the way out? Do they have to become more unique and engaging to compete against the internet? Which do you think is more effective, ads that are sought out, or ads that are forced upon you?
